Well, at least one of you didn’t get the memo about having more than one prospect to buy your company and, as usual, it cost the seller money. How much? I don’t really know, but I suspect it was a six-figure loss.  

What happened?  

We began to work with the business owner over a year ago to help him prepare the business for sale and we proposed a plan to help maximize the sales price.  

And then he went “dark” on us, ghosted us….no response to calls or emails or texts that we made.  

Finally, a week or so ago, we had a return call and he informed us that he had sold the business to a local competitor.  

That prompted some questions. One of which was, did you get paid for goodwill?  

He went silent and then responded, “I’m ok with what I got.” That’s code for, “No, I didn’t get paid for goodwill, only for the depreciated asset value of the company.”  

Most often the real value of a good, existing business is the goodwill, not simply the depreciated value of the assets.   

Do you know how to calculate goodwill?  

Most business owners truthfully answer “No.” Although some confuse “blue sky” with goodwill.   

The CBI Team knows the difference and how to quantify and monetize goodwill.   

Don’t leave your goodwill out of the calculation of value for your business.  

Give us a call and we’ll help you assess where your business is in readiness to sell. No charge for that and you can save yourself lots of time and headaches and make yourself some money, too.   

And that’s all I have to say about that…….   

I encourage each of you to contact CBI for a no-obligation review of your business before it’s too late. Good planning can help your business survive and thrive to the next generation and more.  

Remember, to access the Value Builder assessment tool and get started on your free, no-obligation assessment, just CLICK HERE to take our FREE 13-minute assessment.  

We’re standing by to help.