A Dirty Word

By Leland Eidson, Marketing Specialist
Confidential Business Intermediaries/The CBI+Team

Telemarketing may be a dirty word, but in the right hands it can be a powerful tool for change. As a business owner you are the only person truly qualified to take my phone calls. I may not be pushy or a storyteller, but I’ve got a question that you really should hear. At CBI we respect you, your schedule, and your business.

If a five minute phone call could change your life for the better, wouldn’t you want to take it? So next time your business gets a phone call from Leland with the CBI+Team, if you can spare the time why not take the call?

Making a living on the phone isn’t easy, but it’s certainly an adventure. Most people don’t much care for telemarketing; trust me I’ve heard all about it. Business owners in particular are notorious for throwing up walls and roadblocks just to avoid a simple phone call. I don’t have exact figures, but experience tells me roughly 80% of people answering business lines, let’s call them gatekeepers, have some form of “no telemarketers” mandate. Really, I don’t blame them, after all there’s work to be done and telemarketers are always a waste of time, right?

A dedicated gatekeeper provides a level of security that the folks over at Fort Knox would have to envy. It’s nearly impossible to get through, unless you’re already a well-known caller. A less reputable telemarketer than me might just make up a little story to get past those walls, but I never will. I’d much rather leave a message with my number than tell a fish story to get an owner on the phone. Why? Simple, I represent a company that takes ethics seriously, we don’t fabricate stories, and neither do I. Those stories give a guy like me a bad reputation, not to mention make my job a whole heck of a lot more difficult.

Of course it would be a whole lot easier if I could just tell that gatekeeper I’m calling to ask if you want to sell your business. After all any gatekeeper worth their salt is going to ask why I’m calling, right? The problem is that would be a breach of confidentiality. You don’t want anyone to know you’re thinking of selling, that could hurt your business. Confidentiality is one of our biggest watch words here at CBI. We and I care about how your business runs. We’re not going to interrupt you while you work, and we’re not going to put your private affairs in the street. We just want to help you get your business sold and secure your financial future. Telemarketing might be a dirty word, but it doesn’t have to be a dirty job.